Yawn. Anyone who doesn’t know how to make watermarking an automatic part of the LR export process – and who doesn’t understand that the printed image from 50 years ago is somewhat less likely to be stolen than digital images today – has to be pretty clueless.

Also, in this age when files are distributed willy-nilly, a watermark can lead people to your business. An unwatermarked image is a marketing opportunity missed.

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